Boosting IGTV Views: 9 Strategies Backed by Real-Life Examples and Expert Insights

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IGTV, Instagram’s long-form video platform, is a valuable tool for content creators and businesses aiming to expand their reach. However, with the increasing number of videos daily, it can be challenging to get noticed.

Here are nine strategies to boost IGTV views:

  1. Consistently post: Regular posting helps build an audience, as demonstrated by The Food Network’s 5M followers.
  2. Optimize: Eye-catching titles, thumbnails, and captions attract clicks, along with relevant hashtags.
  3. Collaborate: Partnering with creators or influencers in your niche can increase reach and engagement.
  4. Promote across platforms: Share IGTV videos on other social media channels to expand your audience.
  5. Engage with viewers: Respond to comments and build a community, encouraging repeat views and attracting new ones.
  6. Long-form content: Longer videos (10 minutes+) offer more value and perform better on IGTV.
  7. Use Instagram Live: Going live creates excitement and engagement through real-time interaction.
  8. Repurpose content: Convert existing video content or edit long videos into shorter segments for diverse audiences.
  9. Analyze performance: Regularly assess video performance using tools like Instagram Insights, Hootsuite, or Sprout Social to identify trends and refine strategies.


Stay informed about IGTV features and trends while delivering value consistently, leading to increased views and engagement.

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