Crafting Effective Facebook Comments: Boost Engagement with Nice, Good, and Personalized Remarks

Facebook has become an integral part of our daily lives, serving as a platform for social connections, news consumption, and entertainment. With over 2.8 billion monthly active users (Statista, 2021), businesses and individuals alike have the opportunity to engage with a vast audience through posts, comments, and messages. However, creating effective Facebook comments that boost engagement can be challenging. Research indicates that positive and personalized comments receive higher engagement than negative ones (Sapir & Argyle, 2013; Bailenson, 2018). In this article, we explore how to craft engaging and impactful Facebook comments.

Three types of effective comments:

  • Nice: Expressing admiration or appreciation is an excellent way to boost engagement.

    A nice comment could be as simple as "Love this post!

    Your team did an amazing job."

    or "Great job on the new website design!" Such remarks not only make the recipient feel good but also encourage others to leave positive comments.

  • Good: Acknowledging accomplishments is another effective way to engage with your audience. For instance, you could write "Great work on the project," or "I’m impressed by your dedication and hard work." Such comments not only recognize the efforts of individuals but also inspire others to strive for excellence.
  • Best: Encouraging thought-provoking conversations is essential for creating meaningful connections. For example, you could ask open-ended questions like "What do you think about the new product release?" or "Your post made me think about…" These comments not only boost engagement but also foster intellectual discussions and debates.

Research suggests that personalizing comments can increase engagement even further (Smith, 2019).

Here are some tips for crafting effective Facebook comments:

  • Use the commenter’s name for a more personal touch. Addressing someone by their name makes the interaction feel more intimate and authentic.

    For instance, instead of "Great post," you could write "Hi

    [Name], great post!"

  • Ask open-ended questions to foster discussion. Open-ended questions encourage people to share their thoughts, opinions, and experiences, creating a sense of community and belonging.
  • Share relevant experiences or anecdotes to create connections. Personal stories help establish common ground with others and create a deeper sense of connection. For example, in response to a travel post, you could write "I once spent a month backpacking through Europe, and this reminds me of my adventure in Italy.

    Have you traveled there?


In conclusion, by creating meaningful connections with your audience through crafting nice, good, and personalized Facebook comments, you can boost engagement and inspire thought-provoking conversations that deepen relationships and foster a sense of community. Remember, the power of effective Facebook comments lies not only in their ability to increase engagement but also in their potential to create lasting connections and positive interactions.