The Advantages and Types of AI Features on Snapchat

Snapchat’s integration of AI features allows businesses to personalize content, automate repetitive tasks, and increase engagement with their audience. Some popular types of AI features include Lens Studio, Bitmoji Kit, Snap Map, Auto-Advance, and Snapchat Ads.

How to Get Your AI on Snapchat

To get started with integrating AI into your Snapchat campaigns, first familiarize yourself with the different tools available, such as Lens Studio and Bitmoji Kit. Experiment with different templates to create unique lenses and use Snap Map to create geofilters specific to your location. Consider using Auto-Advance to keep your story fresh and engage with your audience for longer periods of time.

Real-Life Examples of AI on Snapchat

Examples of companies that have successfully integrated AI into their Snapchat campaigns include ASOS and Coca-Cola. ASOS used the Bitmoji Kit to create virtual fitting rooms, while Coca-Cola created a geofilter for a limited time in certain locations.

Overall, integrating AI into your Snapchat campaigns can be a powerful tool for increasing engagement and brand awareness. By using the different types of AI features available and following the steps to get started, you can create a successful Snapchat campaign that resonates with your audience.