Why This Year’s Game Awards Has Geoff Keighley on Edge: Managing Viral Controversies

Geoff Keighley, host of The Game Awards, faces immense pressure due to the event’s heightened viral impact in today’s digital age. Last year, an unexpected controversy over nominations and the ‘Game of the Year’ winner sparked intense backlash and left Keighley’s team reeling (GamesRadar+, 2021). This year, Keighley is living in fear of another viral controversy that could tarnish The Game Awards’ reputation (Keighley interview, 2022).

The digital landscape amplifies hype surrounding the awards, with potential for viral controversies to escalate rapidly. Dr. Shawn Allen, a gaming industry expert, emphasizes the need for balance between community engagement and control to manage such content (Allen interview, 2022). Keighley is working closely with his team to ensure transparency and fairness in the nomination and voting process.

As The Game Awards 2022 approaches on December 9th (official website), the anticipation and fear for potential viral controversies remain high. The team’s ability to strike the balance between community engagement and control will be crucial in navigating this year’s ceremony successfully.

Stay tuned!


  1. When is The Game Awards taking place?
    Answer: December 9th, 2022.
  2. How can I watch The Game Awards?

    Answer: On various streaming platforms like YouTube, Twitch, and the official website.