Why the ‘real’ Apple M2 might not be ready until 2023

Created

April 3, 2024April 3, 2024

Updated

April 3, 2024April 3, 2024

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2 min

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156

Title: Potential Delay of Apple M2 Chip: Impact on Products, Competitors, and Consumers – An In-depth Analysis

Apple’s M1 chip, launched towards the end of 2020, marked a significant milestone for the tech giant as it moved away from using Intel processors in its Mac computers. The success of the M1 chip paved the way for the much-anticipated Apple M2 chip, which is rumored to face delays, potentially moving its launch to early 2023 [1].

Table of Contents

Reasons for Delay:

The primary reasons cited for this delay include supply chain disruptions and ongoing chip shortages. The global semiconductor crisis, exacerbated by the COVID-19 pandemic, has left many electronics manufacturers grappling with limited access to chips and components [2]. Additionally, Apple is reportedly aiming for significant performance enhancements in the M2 chip [3], which may require more time in development.

Impact on Apple:

A delayed M2 chip release could disrupt Apple’s product roadmap, leading to potential delays or cancellations of upcoming Mac devices. This delay might result in a loss of market anticipation and consumer goodwill, as many were looking forward to upgrading their devices with the more powerful M2 chip.

Competitor Opportunity:

Competitors, such as Intel and AMD, might seize this opportunity to expand their market share [4]. Intel has already announced plans to launch its 13th Gen Rocket Lake-S processors for desktops in the first quarter of 2022, potentially targeting Mac users considering alternatives due to the M2 chip delay [5]. AMD’s Ryzen chips also remain a viable option for those seeking high performance and compatibility with macOS.

Consumer Impact:

Consumers eager for devices powered by the M2 chip may experience extended waiting periods or consider alternative options, such as Intel or AMD processors, or even opting for Windows-based systems [6]. This delay could lead to frustration among Apple’s loyal fanbase and potential loss of sales.

FAQs:

When is the expected release of the Apple M2 chip?
Rumors suggest a potential release in early 2023; however, an official announcement from Apple has not been made yet [7].
What causes the delay in the release of the Apple M2 chip?
Supply chain disruptions, ongoing chip shortages, and Apple’s pursuit of significant performance improvements are believed to contribute to the delay [8].
How might Intel and AMD capitalize on this opportunity?
Intel and AMD may target Mac users considering alternatives due to the M2 chip delay by promoting their processors as viable alternatives [9].
What options do consumers have if they cannot wait for the Apple M2 chip release?
Consumers might consider Intel or AMD processors, or even opting for Windows-based systems, depending on their specific needs and preferences [10].

[1] CNet. (n.d.). Apple’s next M1 chip could be called ‘M2’ – here’s what we know. Retrieved December 28, 2021, from https://www.cnet.com/tech/computing/apples-next-m1-chip-could-be-called-m2-heres-what-we-know/
[2] Reuters. (2021, December 27). Chip shortage to last ‘at least’ into 2023, Intel CEO says. Retrieved December 28, 2021, from https://www.reuters.com/business/autos-transportation/chip-shortage-to-last-at-least-into-2023-intel-ceo-says-2021-12-27/
[3] 9to5Mac. (2021, December 6). Apple’s M2 chip reportedly entering production with ‘substantial improvements’. Retrieved December 28, 2021, from https://9to5mac.com/2021/12/06/apples-m2-chip-entering-production-substantial-improvements/
[4] TechRadar. (n.d.).