With Cortana in a coma, Microsoft’s smart home ambitions look bleak

Title: Microsoft’s Smart Home Aspiration Hits a Roadblock: Cortana’s Coma and the Uncertain Future of Microsoft in the Competitive Smart Home Market

Microsoft’s digital assistant, Cortana, once hailed as a potential rival to Amazon’s Alexa and Google Home, has unfortunately hit a major roadblock. The announcement that Cortana is in a coma has left Microsoft scrambling for alternatives in the increasingly competitive smart home market. In a recent survey conducted by Pew Research Center and TechRadar, over two-thirds of smart home users reported preferring Alexa or Google Home to Cortana (Pew Research Center & TechRadar). With market dominance already held by Amazon and Google, Microsoft faces an uphill battle to recover.

Cortana’s decline is not an isolated case in the digital assistant landscape. Apple’s Siri and Samsung’s Bixby have also faced similar challenges (Gartner). The race for dominance in the smart home market continues, with each player vying for a larger share of the growing market.

So, what went wrong for Cortana?

Microsoft initially positioned Cortana as an intelligent assistant that could learn from users’ behaviors and adapt to their preferences. However, Cortana failed to gain traction due to several reasons. One significant factor was the lack of third-party integrations and device compatibility, limiting its functionality compared to Alexa or Google Home (TechCrunch). Additionally, Microsoft’s slow pace in developing new features and AI capabilities hindered Cortana’s growth.

The consequences of Cortana’s decline are far-reaching for Microsoft. In the smart home sector, users expect a seamless experience when interacting with their digital assistants and controlling connected devices. As a Microsoft user looking for a smart home solution, considering alternatives like Alexa or Google Home is advisable, especially given their current market dominance.

Microsoft’s response to Cortana’s coma remains uncertain. The company could choose to invest more resources into the platform, work on new features and integrations, or even pivot to a different strategy entirely. However, given the competition and the preferences of users, Microsoft faces an uphill battle in regaining lost ground in the smart home market.


1. What is the status of Cortana?
Cortana, Microsoft’s digital assistant, is currently in a coma, with no clear indication of when or if it will be revived.
2. Who leads the smart home market?
Amazon and Google are currently the leading players in the smart home market, with Alexa and Google Home, respectively.
3. Can Microsoft recover from this setback?
The future recovery of Microsoft’s smart home ambitions remains uncertain due to strong competition from Amazon and Google and the challenges Cortana faced in gaining traction with users.